Verizon has jumped back on the bandwagon it once helped build by reintroducing unlimited data plans to its network.
One of the key elements missing from the Verizon Wireless offering plate has been unlimited data, despite the fact its major competitors have the option ready to go for subscribers. Interestingly, Verizon has chosen to include line access in these quotes, perhaps inspired by a recent move from T-Mobile to simplify billing by including all fees in its quoted prices.
According to Legere's tweets, T-Mobile One will now include HD video streaming and 10GB of mobile tethering for every customer, every month. As a result, shares of AT&T T, Sprint S, and T-Mobile TMUS are slipping, down 1.06%, 1%, and 2.73% in mid-morning trading, respectively. First T-Mobile came with its unlimited data along with streaming video and all, the catch was that it cost you more if you wanted HD video streaming with T-Mobile.
Actually, a price war has already been going on for a couple years now, he said, with T-Mobile ending two-year contracts almost four years ago. Verizon's unlimited plan (data, talk and text) costs $80 monthly for a single line and four lines for $180.
Your move, Verizon. Your move.
This can bring the price for unlimited data plans on each device down to $35 per month with four devices.
Verizon says it has upgraded its network to handle the expected surge in traffic from unlimited data users. You pay $40 per line for up to four lines with AutoPay. A connected smartwatch can be added for just $5 per month. The plan is available for both new and existing customers.
Verizon, the nation's largest wireless provider, quit offering an unlimited plan to new customers in 2011. Customers who surpass 22GB for the month will witness speed bumps in their connection during busy times to prevent network congestion.
As part of its attempt to attract new customers, Verizon said customers who switch from a rival and trade in newer smartphones can get their choice of an Apple iPhone 7 or iPhone 7 Plus, a Samsung Galaxy S7 or Galaxy S7 Edge, or a Google Pixel phone for free.