Now YouTube wants to be the place that sells you TV.
Justin Connolly, an executive vice president at Disney and ESPN, said in a statement that the service would allow networks to reach "young, mobile-first audiences". The plan, which like other streaming services does not require a contract or long-term commitment, comes with numerous same channels available on other platforms, such as ESPN, Syfy and the Disney Channel.
At launch all four broadcast networks will be available - ABC, CBS, NBC and Fox - and their associated cable channels like ESPN, USA Network and FX.
A recommendation system powered by Google's AI.
It will cost $35 per month and include a virtual DVR service. Users can add Showtime and soccer programming for an additional fee.
While no specific launch date has been announced as of yet, YouTube TV joins the growing space of internet TV streaming services as more people look for ways to say goodbye to traditional cable.
On Tuesday, YouTube formally unveiled YouTube TV, its answer to similar services like Dish's SlingTV, AT&T's DirecTV Now, and Sony's PlayStation Vue. YouTube TV will be a standalone app downloaded to phones (both iOS and Android), tablets (same), or computers.
"There's no question that millennials love great TV content, but what we've seen is that they don't want to watch it in the traditional setting", Wojcicki said. Each subscription comes with the ability to create six personalized accounts and watch three concurrent streams at once. It has launched stars and given rise to the influencer and creator movement while also being a hub for new opportunities through its YouTube Red subscription service. Local news programming from network affiliates will also be included, according to Robert Kyncl, YouTube's chief business officer. But based on what we know right now, it looks like a compelling cord-cutting option with features including a DVR subscription and a sub-$40 price point that take it a cut above the competition.