BritBox brings streaming British television to the US

The subscription Netflix-like streaming service is home to a variety of new and old programs from BBC, the U.K.'s public broadcaster, and ITV, the country's largest commercial broadcaster.

"BBC and ITV are known for a vast array of diverse and award-winning programming that fans in the USA love and want to watch", said Soumya Sriraman, president of BritBox, in a statement. The subscription service offers programmes such as the soaps Eastenders and Emmerdale a day after their broadcast in the United Kingdom, as well as a catalogue of older programmes on-demand, such as Blackadder and Fawlty Towers. The service offers a large catalog of British television series to U.S. users, many for the first time, at a cost of $6.99 per month. On the Now side, British soaps like EastEnders, Emmerdale, and Holby City will be shown alongside dramas such as Silent Witness, New Blood, and Cold Feet.

BritBox is starting off with a library with "thousands" of hours or programming, with most exclusive to the service.

Along with exclusives, BritBox will also having US premieres including New Blood from acclaimed writer Anthony Horowitz, and Tutankhamun from BAFTA award-winning writer Guy Burt. One example is "Very British Beginnings", a playlist that showcases actors such as Daniel Craig, Emily Blunt, and James Corden early in their careers.

For U.S. users, the service may be a hard sell. British online streaming service Walter Presents, which focuses on curated foreign-language drama series and has developed a loyal following amid growing demand for high-end series from around the world, previously also announced that it would be coming to the US this month with a monthly price of $6.99. Roku and Chromecast support will be added soon.

BritBox was formed late previous year as an independent, New York City-based joint venture between BBC Worldwide and ITV, both of which are looking to increase their presence in the U.S.

BritBox will compete against the other streaming service for British content, Acorn TV, which costs $4.99 per month.