Sales of Super Mario Run "Did Not Meet Our Expectations", says Nintendo

This hasn't stopped them from preferring the Super Mario Run game model over others.

Super Mario Run is available now on both iOS and Android at $9.99 for the full version.

While this was a model that was controversial to many along with the need to always be connected to the internet in order to play it, it appears that it's a model that Nintendo prefers.

Nintendo is yet to acknowledge the issue or offer a permanent fix in the form of updates for its latest creation "Super Mario Run 2.0" on the Android platform.

Company President Tatsumi Kimishima outright said in an interview with Nikkei that the game "did not meet our expectations". The download is still free that needs a one time in-app purchase of $10 to unlock the levels beyond worlds 1-4. But the most interesting thing is this isn't because of money, not at all.

Super Mario Run finally makes its way to Android devices. Super Mario Run launched on iOS made huge earning over $50 million as of now.

That really shouldn't come as a surprise, however; as Kimishima told back in February, revenue generation was but a small part of Nintendo's overall smartphone strategy. Together with this release is an update for the iOS version. Although "Super Mario Run" is undoubtedly one of the most fun games on mobile right now, it has received mostly mixed reviews, as pointed out by Polygon. The company may have released "Fire Emblem Heroes" in February as a freemium game, but that might actually just be a one-off. Not to mention the one-time pay model on mobile is much less lucrative than the freemium games that saturate the platform, such as Nintendo's own Fire Emblem Heroes. But even though Fire Emblem Heroes has proven more profitable as a freemium title, another Nintendo official described the game as an, "outlier".