Facebook introduced a similar feature to WhatsApp, however, it had roll back amidst criticism from users around the globe. Reactive effects, by Facebook's own description, allow you to "interact with dynamic objects", in your photos and videos, while style effects will apply special artistic filters to them.
Hayes said Facebook is also partnering with brands for upcoming movies, so you can expect some movie-themed designs, celebrating everyone from Power Rangers and Wonder Woman to Despicable Me 3. It will allow you to post photos and videos as part of a visual collection atop News Feed, which will stay live for 24 hours. This Facebook Direct inbox helps users to share photos and videos with one or more friends or promptly send a message in response to friends' stories. Before, if you were in the Facebook app you wouldn't be able to see that you had chats waiting for you but the Chat icon has been redesigned and added it.
The network is also introducing, Facebook Direct, an option that's designed for sharing individual photos and videos with specific friends for a limited time. After the conversation ends, the content is no longer visible. The updates will be released this week on iOS and Android devices. You can also swipe right from News Feed to try out the new in-app camera.
While some people were excited for Facebook Stories' launch, others said they just don't need another platform with the same feature.
Now you can take pictures on your phone and add animated stickers to them and upload them, and no we aren't talking about Snapchat here.
Just like Snapchat stories, the images and videos will only be available 24 hours after posting. The photos and videos shared in Facebook Stories won't show in your general feed unless you share them there as well.
Snapchat pioneered the camera-first sharing and is wildly popular with younger users.
The Facebook announcement came a day after Snap was hit with a flurry of mostly positive Wall Street ratings, including a buy rating from Goldman Sachs.