It's worth noting that Twitter originally started as something akin to a public text messaging service, hence the 140-character limit.
On Thursday, Twitter announced that usernames would not count toward the 140-character limit in replies to other tweets. Now Twitter will no longer count usernames toward the 140 when you reply to someone - or to a group. Users can now tap on a "Replying to..." field to see and control who is part of the conversation.
According to PCMag, now when a user replies to a tweet, the name of the person he/she is replying to will appear above the text of the tweet rather than within the tweet.
Second, there will now be a handy "Replying to" field, which lets users see all the participants in one conversation and make changes as necessary, such as excluding a particular users from a thread.
This update has been rolled on twitter.com as well as on iOS and Android for its mobile app versions. You can find more details about how replies work in our help center. In the event you are included in one of these mega-threads, you can simply mute the conversation. INC acknowledge removing replies from the character limit is a step in the right direction but said it doesn't solve the problem of getting new users to join the social network.
In September, the micro-blogging site made the announcement that it will not count GIFs, photos, and links against the 140-character limit.
"It's now easier to follow a conversation, so you can focus on what a discussion is about, and who is having it". Given that Twitter usernames can vary from unusual combination of characters to undecipherable words; the new feature that does away with mentioning usernames within a response only makes the whole interface a lot neater. (Gizmodo's William Turton was quick to demonstrate this capability, and to use it as evidence that "Twitter just ruined Twitter.") Some have also complained that removing the text of usernames from replies diminishes their context. September of a year ago, it made an exception for media attachments (images, GIFs, videos, polls, and more) and quoted tweets. Plus, it would have defeated the entire concept of Twitter to begin with: sending out small bursts of information or thoughts to other people on the internet. Twitter also claims that their tests have found that with this new experience, people are engaging more with conversations on Twitter.