The company acknowledges that the existing Mac Pro doesn't fulfill all the needs of its pro customers, but the new model with have a more traditional modular design that will allow Apple to "keep it fresh". When any nerd with a credit card can go and build their own PC in an afternoon, why is Apple going to take five years to build a new damn machine?
The base Mac Pro will be equipped with a six-core Xeon processor (rather than quad-core), and on the graphics front, it'll have twin Fire Pro D500 GPUs (as opposed to a single D300).
Upgrading the new 3.5GHz entry-level 6-core Mac Pro to the 3.0GHz 8-core processor now costs $800, while upgrading to the 2.7GHz 12-core machine costs $2,000.
Unfortunately, although the internals have been modified, Apple has chosen not to update the connectivity options, saving UBC and thunderbolt 3 tech for next year's "complete rethink". The details of the products have been kept under wraps but now we at least know that the company is prepping to launch a completely redesigned Mac Pro, iMac and an external Pro display (kaboom! they surprisingly dropped a bomb).
He admitted that the firm "designed ourselves into a bit of a corner, adding: "We wanted to do something bold and different".
By previewing its plans in this way, Apple apparently chose, for the first time, not to "suffer in silence" any critical reactions it might receive for not updating its Macs over the course of the year.
For the Mac Pro, Apple is implicitly admitting that its design - the sleek black jet engine - was flawed. Approximately 15 percent of all Mac customers use "pro" category apps multiple times a week, according to Schiller.
Today, Apple announced that a new Mac Pro is coming someday that should please its most faithful fans.
Apple is due to update its iMac line of all-in-one desktop computers, with it planning to usher in a configuration for power-user professional workloads.
However, Schiller had no qualms about confirming that the new iMac Pro - or whatever it ends up being called - will not have a touchscreen. There's a consolation prize in that Apple is giving the current Mac Pro a spec boost that could hold users over - but then you may be spending three or four thousand dollars on a device soon to be outmoded.
The Cupertino, Calif. -based giant is working on an all-new Mac Pro desktop that could come with a modular design, allowing users to swap components in and out, Daring Fireball's John Gruber is reporting. Apple said that it's working on "Apple-branded pro displays", as Gruber refers to them, that will go along with the Mac Pro.
The "pre-announcement" of a future Mac Pro overhaul isn't exactly consistent with Apple's usual way of revealing product plans.