Burger King surely knew what it was getting itself in for here, as the company allegedly edited the Wikipedia entry prior to the ad's less than stellar debut earlier today.
"You're watching a 15 second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich", the TV commercial says.
But Burger King sees Google Home and other smart speakers as an opportunity to make an impact.
"OK, Google, what is the Whopper burger?" he says.
Spamming people with search results for flame-broiled burgers is not what Google had in mind with when it launched the device, and the Burger King commercial, which is the work of the ad agency David, was not done in partnership with Google.
Burger King today released a new ad that's meant to get Google Home to tell you about the Whopper, the company's signature burger. Cue Google Home assistants everywhere spewing information about Whoppers.
This wakes up devices in the room that are configured to respond to the "OK Google" hotword. The line was first added by someone with the username "Fermachado123", which appears to be the username of Burger King's marketing chief, Fernando Machado.
Google apparently didn't appreciate its device being used for advertising.
It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.
Burger King's new ad is an interesting and very modern commercial, even if it only briefly worked as intended. Earlier in 2017, a San Diego station's story about a six-year-old girl who bought a dollhouse with Amazon's Echo speaker, a competing home assistant, set off Echo devices when the command was repeated on air. In February, Google Home users complained about hearing an audio promotion for Disney's Beauty and the Beast movie as part of My Day, a collation of weather forecasts, commute updates, calendar appointments, and news.
The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.
How badly do you want this stunning Galaxy Note 8 concept to be real? Consumers typically leave these devices on, meaning they could be triggered at any time with the correct words.