From being accused of infringing upon the privacy of its Gmail users, Google has also been sued by non-Gmail users since any mail they send to a Gmail account is also scanned for prospective ad targets.
Google Cloud senior vice president Diane Greene said in a blog that the free Gmail service would now follow the same practices as its corporate G Suite Gmail.
"G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate", Greene stated. Google will no longer scan the contents of your emails to serve up personalized ads. In the blog post, Google also called out its anti-spam, anti-phishing, and Smart Reply features for Gmail - all of which require the company to analyze email content.
For the uninitiated, and users who have no idea what G Suite is, it is essentially Google's solution for enterprises only.
Of course, if you've used Gmail for an extended period of time, Google already knows a lot about you. The new changes are expected to make customers feel more secure and satisfied knowing that their emails are not being scanned.
Tech giant Google has promised to stop reading personal emails, and it sounds as if the company's enterprise clients are behind the decision.
Does Google now garner enough information from other data streams (social media, search, Android) that it can now abandon email scanning entirely?
However, Google has now said the email scanning will be dropped from personal accounts to "more closely align" its business and consumer products.
Alphabet Inc (NASDAQ:GOOGL) has chose to stop scanning Gmail accounts scanning which was aimed at delivering personalized ads by establishing what users were interested in by introducing the same features on G Suite. Just simply toggle off, and targeted ads will stop for your Google account. Internet lesson #2: if something claims to be free, the product is usually you.
Google has been in the practice of accessing your emails to create adverts which are shown in Gmail, almost since its inception. According to Bloomberg, ads will be soon be shown as "promoted messages" using data from Google search queries and video service YouTube.